Women Influencing the Automotive Industry from the Inside Out

This year the Women’s Board elected a new president, Amy Mattinat, owner, Auto Craftsman Ltd. As we near the end of 2013 we would like to share words of wisdom from our past president, Ruth Ehlinger, AAA, and inspiration from our new leadership.

Thank you, ladies, for all you’ve done!

Message from Ruth:

I want to thank all Women’s Board associates for the support you have given me during my tenure as President.  I hope you will agree that great strides have been made and that while we have faced challenges we’ve never failed to have fun. Your accomplishments speak to the hard work, dedication and commitment that each of you bring to the table. Remember when…

  • We gained hands-on knowledge and know-how by hosting a WB Meeting car care event;
  • More than $5,000 was raised in the WB first-ever silent auction;
  • A panel of experts from automotive industry associations shared their respective goals, allowing us to identify synergies among our groups in order to work together to accomplish similar goals;
  • Automotive students and shop owners provided insight of their unique challenges;
  • We introduced a memorial scholarship in memory of one of our cherished founders and created the Woman of Promise recognition for an up-and-coming woman in the industry;
  • Together we developed a strategy for a stronger and bolder Women’s Board to build upon the solid foundation established by those that came before us.

My dear friends, it is inevitable that change and growth will continue to happen.  Be proud of what you are doing and have acquired and embrace what is yet to come..….


Amy (left) speaks at the Women’s Board reception at AAPEX after being introduced by Ruth (right).

Message from Amy:

I am very excited to be the next President of the Car Care Council Women’s Board.
I have been an associate for over seven years, and this group is by far my favorite of the various automotive groups I belong to. The Women’s Board is full of very smart, savvy, successful automotive professionals who are the movers and shakers of the automotive aftermarket. It is a wonderful thing to be part of such a diverse group of high powered women who know and love the automotive industry as much as I do.

According to The Next Web (TNW) women buy more than half of the new cars in the U.S., influence up to 80 percent of all car purchases, request 65 percent of the service work done at dealerships and spend over $200 billion on new cars and mechanical servicing of vehicles each year.

This is one of the reasons that the Women’s Board plays a critical role in the automotive aftermarket. Since we already know and love this industry we do a great job providing car care information for female audiences and valued advisors for the Car Care Council and other aftermarket associations and businesses.

While so many WB associates have successfully risen through the ranks of the automotive aftermarket, they know how hard it can be. This is why one of our missions is to mentor young women attending aftermarket educational programs and provide leadership to women just starting their careers in the aftermarket.

We offer annual scholarships to female students attending schools to study careers for the automotive aftermarket and we have three events per year where students and women across the industry come together to network and gain professional and personal growth.

My main goals for the next three years are:

1. Broaden our mentoring program for female students and young women entering the industry.
2. Increase awareness of the Women’s Board and the ‘Be Car Care Aware’ program to female audiences nationwide.
3. Increase the amount of scholarships we give away each year.

I also want to extend a personal invitation to any woman out there who is working in the automotive aftermarket to join the Women’s Board. For more information you can click Here, or send me an email at amy@autocraftmsen.com


About cccwomensboard

The Car Care Council Women’s Board is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry. www.wbcarcare.com
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